Custom software for Long Island businesses: when the tool you need does not exist, we build it.
This is the deepest work AFM Digital Studio does: a real piece of software made for one Long Island business, then run by the same studio that built it. It is the biggest thing we make, and the proof behind everything else on the ladder.
OnCallRank: software we built for a problem we lived.
OnCallRank, live in production.
OnCallRank is on-call scheduling software for hospital nursing units. Seniority-based fairness, manager approvals, and a full audit trail, the kind of depth a hospital will trust with its staff schedules.
- Live and in production at oncallrank.com
- Fair rotation by seniority, with a full audit trail
- Built and run by this studio, start to finish
It started on a hospital unit, where working out who is on call, whose turn it is and whether the rotation is fair ate time nobody had. AFM Digital Studio built the tool that unit was missing. It is live today at oncallrank.com, and we still run it.
Custom software development that starts with how your business runs.
Custom software development here begins with your local business operations as they are today: who does what, where it gets written down, and where it breaks. The software comes after that, shaped around the answers.
- We build for the process you do by hand. Scheduling, tracking, quoting, an internal dashboard, the workflow living in three spreadsheets today.
- We scope it honestly before you commit. A real number, no surprise invoices, and a straight answer if software is not the right fix.
- We run it after we build it. We do not hand you the keys and vanish. We patch it and grow it as your business changes.
- Built by a founder who ships. The same person behind OnCallRank, our live hospital scheduling software, does the work.
Custom software works alongside your Google Business Profile management, not apart from it.
Search your business name on your phone tonight. If the hours on Google are wrong, fix that before you pay for any software. Before we scope a build, we look at the front of the business as well: your website, your phone, and your Google listing, which we look after through Google Business Profile management. If the bigger leak is out front, we will say so and start there. A fix that works this month beats a bigger build that waits.
Serving all of Long Island.
We build for businesses across Long Island, in Nassau and Suffolk, from our studio in Bay Shore. A custom build starts with a long conversation about how your business runs, and you have it with the person who will build the software.
What owners ask about a custom build.
What kinds of software do you build?
Real tools for one business, the thing you keep doing by hand because no off-the-shelf app fits. Scheduling, tracking, quoting, an internal dashboard, a workflow that lives in three spreadsheets today. If a business runs on a process that software could carry, we can usually build it. It is not a volume offer, so we take on work we can do right.
How does pricing work?
By quote, because no two custom builds are the same. We talk through what you need, scope it honestly, and give you a real number before any work starts. If we think the honest answer is that software cannot help, or that a cheaper tool already does, we will tell you that too.
What is OnCallRank, exactly?
OnCallRank is on-call scheduling software for hospital nursing units, live in production at oncallrank.com. It handles seniority-based fair rotation, manager approvals, and a full audit trail, the kind of depth a hospital will trust with its staff schedules. We built it start to finish, and we still run it. It is the biggest thing this studio makes.
Do you keep running it after it is built?
Yes. That is the whole difference. Plenty of shops build a tool, hand you the keys, and disappear. We stay to run it, patch it, and grow it as your business changes. OnCallRank is the proof: we did not ship it and walk away, we still keep it live every day. Software you own should not become software you babysit.
Not every business needs a custom build on day one.
Built and run by Antonimar Mello in Bay Shore. Read his story, or see how OnCallRank came together.
Tell us about the tool you wish you had.
No pitch deck, no pressure. Describe the thing you keep doing by hand, and we will tell you straight whether we can build it, and what it would take.