Digital Studio

Our work

Websites and software designed, built and looked after by AFM Digital Studio on Long Island.

OnCallRank: on-call scheduling software we built and still run.

The OnCallRank home page on a desktop screen: the headline On-call rotation that takes the fight out of it, beside the app open on a phone
The same OnCallRank home page on a phone, with the Start Free Trial button
The OnCallRank home page on a desktop and on a phone, captured October 6, 2026.

The problem

As a nurse, Antonimar saw on-call rotations kept by hand, and the same disputes coming back: whose turn it is, why the holidays keep landing on the least senior staff, who changed the list. With nothing on the record, nobody could settle them.

What we built

  • A seniority rotation the app enforces. The order is set once, and every staff member sees it from their own phone.
  • One set of rules for everything. Open shifts, give-aways, self-scheduling and holidays all run the same way.
  • A record nobody has to argue about. Manager approvals, and a log of every change with who made it and when.
  • A free trial from the home page. No sales call needed.

OnCallRank is our own product, built start to finish in this studio, and we run it every day: the app, the hosting and every update. If you want a tool built for your own business, read how our custom software work goes.

Antonimar Mello, founder of AFM Digital Studio

Why a registered nurse builds software, and websites too.

Antonimar Mello, the founder of AFM Digital Studio, is a registered nurse based in Bay Shore. OnCallRank came first, out of a scheduling fight he saw firsthand. The studio came next, for the businesses around him. The person who built and runs OnCallRank is the same one who built the LinkBox site and will build yours. Read the founder's story.

Want your own site looked at first? The website review is free.

Try this first, free: open your own site on your phone and try to call or book in under a minute. If you cannot, that is the first thing we would fix. Or send us your website, and we will go through it the way a new customer would and tell you what we would fix, and the findings are yours whether or not you hire us. We work with businesses across Long Island, in Nassau and Suffolk.

What happens next: we reply within one business day, we talk, and you leave with a plan, whether or not you hire us.
· Long Island, NY
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